Alma Carraovejas

Bodegas
Alma Carraoveja

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“The data that digitalization brings us allows us to make better decisions, save time and money, and optimize available resources, which is reflected in our wines”

In recent years, the wine sector has become a benchmark for the fusion of innovation and tradition. Its development has caused the need for wineries to adapt to a new digital world in which Alma Carraovejas has been a pioneer. For the winery, the digitalization process has happened gradually, adapting little by little to the needs of the winery: “We started adopting digital processes in the administration area and before the delivery of information was done in digital support, since the 90s, from each department we have been introducing digital tools”.

The changes have significantly helped the winemaking sector, improving the information management of all processes in a very active way. Alma Carraovejas highlights one of the main improvements carried out: the pioneering integration of an ERP in 2008 that achieved “that all the information that was scattered in the different computer supports was dumped” in a centralized place. “Since then, we have and continue to seek to improve and grow in new systems that allow us to be at the forefront”, they say.

The digital transformation has mainly affected the exhaustive data control of both the product and the manufacturing processes. “When computers were a novelty, the company was already working on sensors and document management”, they explain. Another department that has grown exponentially in recent years and is becoming increasingly important is wine tourism: “Digitalization allows us to be more efficient in organizing visits and to have better control over customer data”.

The user experience has been changed with the implementation of new measures. “Every day that we improve the computer systems and go deeper again, it becomes more palpable how we deal with our customers”. Visitors are able to complete the experience booking process instantly, updating their data in real time. “From any device and at any time of the day, you can choose the type of visit, date and time to come and enjoy the experience that best suits your needs”, they highlight.

But the implementation of digital advances can bring about significant changes. For Alma Carraovejas, it has been essential to take care of the identity and values of its wineries: “We are still behind every process, so our philosophy is still present”. For them, this opportunity has allowed their message to reach a larger number of people immediately. “The branding and communication teams play a fundamental role in ensuring that the implementation of digital advances maintains our philosophy”, they stress.

The development has been assumed as an added value, which, according to the company, “improves the performance of the customer experience”. “We have grown a lot in the accuracy of the systems, as well as in their scalability and security. It should be noted that we never stop innovating, seeking to grow in quality and service every day. We are increasingly aware of the importance of reliable data for decision making”, they conclude.